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This will be the first public release of the Media SDK. Please download the release, review it and send us your feedback . I look forward to incorporating your feedback into a truly world class Media SDK that enables developers to provide unique and differentiated multimedia experiences on the AMD platform.So what’s cool about the Media SDK and why should developers care about it? Specifically I would like to highlight the following features:Video Pre/Post ProcessingAMD has developed a powerful suite of GPU compute shader optimized video processing features like AMD Steady VideoTM, dynamic contrast and noise reduction. The Media SDK provides APIs for leveraging these unique and differentiated video processing capabilities.Video Encoding and DecodingThe Media SDK provides APIs for leveraging the fixed function hardware blocks – Video Compression Engine (VCE) and Unified Video Decoder (UVD) – for video encoding and decoding respectively.