Gamers demand performance and realism. They are tired of the same old video games that look the same and play the same, but have different names. We usually blame this on the developers but we should have been blaming it on the video card manufacturers. The problem wasn’t the lack of imagination on the developers’ part, it was due to the lack of technology available to them via the GPU.
Full story at HitechLegion
Don't try hair and water demo on DX10 GPUs, it will cause a BSOD!